‘Inspired by our clients’


Beaufort Investment rebrands to YOU Asset Management Limited

17 June 2021

Leading discretionary fund manager Beaufort Investment has rebranded to YOU Asset Management Limited (YOU), marking the next stage of its development as a dedicated investment management business.

The rebrand is designed to provide the company with its own distinct identity, with a clear focus on client interests and outcomes, whilst enabling it to grow and provide a broader range of clients with access to its proven investment solutions.

While the firm’s name and visual identity will change, it retains its full team and product range, operating to the same high standards that clients are used to.

Derrick Dunne, CEO, commented: “Our new name was inspired by our clients.  We have always believed that if we operate in the best interests of our clients, and keep them as our focus, we will achieve a mutually beneficial outcome for all involved.  We wanted to capture this emphasis and focus with our new name.”

“We are proud of our 16 years’ track record and the awards we have won in recent years.  The investment landscape has truly transformed during this time, and we have continually evolved and expanded our proposition to help our clients access new opportunities to meet their ever-changing needs.  We are all hugely excited by this next phase of development for our firm.”

YOU currently manages over £1.3bn in assets in a series of Active, Income, Enhanced Passive and Ethical Model Portfolios, as well as range of Multi-Asset Blend Funds.

The new brand goes live on 17 June with the new website address www.YOU-Asset.co.uk.